Nowadays, as the demand for human beings in associating with the Internet and mobile devices are increasing, we can make a purchase and sell products or services just within a click. As an entrepreneur, to attract more online customers and compete in currently crowded international markets, you need to change the way of communicating with the world. And localization, which refers more than just translation, although the translation is certainly a big part of it, is evaluated as an effective approach to expand your business.